alayne white
4 min readFeb 1, 2019

OUT OF MY COMFORT ZONE

“Why don’t you think about being a Strategies Coach?” Neil Ducoff, one of my mentors and friends and also the founder of the consulting company, Strategies, asked me in a conversation we had a few weeks back. We were talking business, one of my favorite topics and certainly Neil’s too as he has been a strong voice in the consulting world of all things beauty business for well over twenty years. I had been speaking to him about needing some jolting. I was feeling a little redundant and complacent after sixteen years in the beauty business and his suggestion was something I had been toying with adding yet another layer to my already pretty full life. But this is how I roll. I like action, movement, challenges and though business ownership gives me that trifecta sometimes I need a little more of a wake up.

I haven’t worked for anyone but myself (and my team) for almost twenty years. I haven’t had to report to anyone, answer to anyone, request time off from anyone. This has mostly ups and on the surface most people who are employees rather than employers may look at this with a bit of envy I imagine. But what many don’t see are the sleepless nights, the weeks when I may have to forgo a paycheck, dealing with floods and employee theft and all of the other inside details that hide in the backround of the gloss that the outside often shines with. The notion of having to be accountable to another company intrigued me. To having to follow a set of someone else’s rules, dress code, time and process gave my heart a little extra flutter.

So after sleeping on this for the past two weeks and doing the due dilligence of speaking with the head honcho of the training for about an hour, I decided to march forth. I accepted the challenge of learning something brand new, out of my box of always having to create and enforce and instead rather follow some rules and regs of a company I have worked with for over sixteen years since I began my own business.

In this decision that I deeply considered before saying yes, I weighed the pros and cons. The pros are numerous especially as it relates to my own business development. I will see what it feels like to experience being spoken to, critiqued, encouraged. I will directly feel what my employees feel when I have to review yet again how to properly clean a room from floor to ceiling or what it feels like to get a not so positive comment about a treatment for the first time. These examples may seem like the cons versus the pros, but I don’t see it that way at all. This major dose of humility about to enter my brain and heart will be great for my business. I am confident it will strenghten my resolve for constant improvement and growth in the expectations I have in my own company.

The cons are minimal, they mostly represent the travel and away from my home time, not being able to cook my own meals and sit down for dinner with my partner. The flutter in my stomach that came from the first read of the instructions of the training seemed at first glance like a con rather than a pro. But after the second and third read, I went from Holy Shit, what have I gotten myself into to Oh yeah, bring it on. Bring on the challenge of having to create a Power Point Presentation in front of my peers out of the gate. The last time I created a Power Point presentation that didn’t look like an eighth grade project was over fifteen years ago. I am open to learning and this is the best part of this new path I am about to skip down.

I have spent countless hours developing a team of women, developing systems so that my business could run efficiently without my physical presence. I have taken classes, but they always are to improve my coaching skills to bring out the best in my team and my business. This is different. This is an opportunity for me to be a student, a kind of employee who has to report to some else’s agenda. At fifty four, this is a great shift. I know I will come out the other side after talking down my nervous stomach because I am about to embark on a new challenge.

I love new challenges and this one that comes in the form of two intense weeks of training is exactly what I need. Despite the workload ahead to prepare for this training, I am looking forward to the shake up. For those of you who know me, you probably are thinking “Can she ever just settle down?” Truth be told, I have been feeling like I have been too settled recently. There is a sense of urgency that is a force in my life after losing three women peers last year to breast cancer. Not to sound doom and gloom but Am I next crosses my mind on more ocassion that I care to admit. I am not worried. I am pragmatic and this in itself is the driver in the race I call my healthy and joyous life as it is right now. Out of my comfort zone is an investment in me and it is exactly what I need.

alayne white
alayne white

Written by alayne white

Author, Typewriter Collector, Life Enthusiast, Beauty Realist, Daily Writer, and mostly a happy aging chick.

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